Piers Morgan Suffers Disastrous Ratings Decline on GB News, Plummeting to Just 10,000 Viewers

Initial Success Quickly Evaporates, with Latest Episode Hitting Record Low

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April 26 2022updated 30 Sep 2022 1116am

Piers Morgan's highly anticipated debut on GB News has taken a dramatic turn, with ratings plummeting to dismal levels in recent weeks. After a promising start, Morgan's show, "Uncensored," has seen a steep decline in viewership, with the latest episode attracting a mere 10,000 viewers.

Initially, Morgan's program outperformed Andrew Neil's launch viewership by an impressive 20%. However, the following week, ratings took a nosedive, painting a grim picture for the broadcaster. According to Broadcasters Audience Research Board (BARB), Morgan's show has consistently underperformed.

This decline extends beyond Morgan's program, with Sharon Osbourne's panel show, "The Talk," also experiencing a significant drop in viewership. Average ratings for "The Talk" have fallen from 43,900 to a low of 10,000.

Despite the setbacks in linear TV viewership, GB News has made progress on social media. The channel has gained traction on platforms such as Twitter and YouTube, suggesting that its audience may be shifting towards digital consumption.